The ContentMas model
How ContentMas scores your website
ContentMas reads your site the way search engines and AI assistants do, page by page, then checks it against a curated list of parameters chosen for your type of website. Our scoring model turns the results into six KPIs and one AI Visibility Score, and tells you which fixes will move the numbers most.
From checks to one score
Every score you see is built bottom-up. Each layer rolls up into the one above it through the proprietary ContentMas scoring model.
Individual checks
Hundreds of parameters, each Passed, Partially passed or Failed, and weighted by how much it matters for your type of website.
Parameter groups
Related checks (for example Security, Headings or Structured data) roll up into a group score.
Six KPIs
Groups combine with page-by-page analysis into Freshness, Quality, Trust, GEO, SEO and Technical scores.
AI Visibility Score
The six KPIs combine into one 0–100 score that tracks how visible and citable your site is.
The six KPIs
Content Freshness
Is your content genuinely current, or does it only look current?
- Real change history behind "updated" dates
- How recent the facts and statistics are
- Update signals search and AI engines can read
Content Quality
Is the copy finished, clear and credible?
- Named authorship and expertise
- Sources and citations
- Finished, specific copy and clear calls to action
Trust & Authenticity
Can visitors and AI engines trust the site and the business behind it?
- Security and HTTPS
- Privacy, legal and contact information
- Verified identity and email authentication
GEO Readiness
Will generative AI engines understand, quote and cite you?
- Direct, self-contained answers
- Structured data and clear entities
- Access for AI crawlers
SEO Visibility
Can search engines find, understand and rank your pages?
- Titles, descriptions and headings
- Indexing, canonicals and site structure
- Internal linking and sharing previews
Technical Readiness
Does the site work well for every visitor and crawler?
- Crawlability and HTTP health
- Performance and accessibility
- Forms, analytics and navigation
Checks that fit your website
A blog, an online store and a local clinic need different things. ContentMas recognises what kind of website it is scanning and marks each parameter as required, recommended or not applicable for it, so you are never penalised for something your site does not need. Every check in your report shows its status, what we found and a plain-language recommendation.
What the scores mean
90–100
Strong
70–89
Needs work
50–69
Poor
0–49
At risk
Next to each failing or partial check, your report shows its score impact: the points that fix would add to its KPI and to your overall score, so you can fix the most valuable things first.
Health grade
Healthy
High score and nothing essential missing.
Needs attention
In good shape, with a few essentials to fix.
At risk
Important gaps are holding the site back.
A missing essential (such as HTTPS) can outweigh many small wins, so a high score can still come with a "Needs attention" grade.
A proprietary model
The weights, thresholds and calculations behind every score are proprietary to ContentMas and run only on our servers. They are refined continuously as we analyse more websites. Your report always shows the results and the reasons, the checks, findings, recommendations and score impact, so you know exactly what to do next.
See your own numbers
Run a free audit to get your six KPIs, every check and the points each fix is worth.
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